Web Analytics Team

Web Analytics Team

People

Roadmap

Here’s what we’re considering building next. Vote for your favorites or share a new idea on GitHub.

Recently shipped

Web analytics launched

After a long and productive beta period, our web analytics product has finally graduated into full release thanks to your feedback, and Robbie's hard work.

Web analytics is basically our version of Google Analytics with a few differences. Those differences include that it can be easily used alongside our other tools, and that it doesn't absolutely suck.

You can use web analytics to get all the general website insights you need, such as the number of real-time visitors or your bounce rate, without needing to collect any personal data.

In other words, it works great with anonymous events.

Goals

  • Continue to improve performance
    • Restructures the queries to query everything at once rather than one per chart
  • Build a small amount of more advanced marketing features, to measure interest
    • Customisable channel types
  • Cookieless tracking
    • Explore how feasible it is this quarter
    • Build it if yes
  • Improve the NextJS experience
  • More page-level insights
    • Add a page report page
    • Per-page web vitals
  • Improve the documentation, and link to it more from the app

Handbook

Who are we building for?

Personas

  • Primary Personas:

    • Technical Founder
      • First technical person at the company, responsible for setting up the initial landing page.
      • At an early stage, wants tools that initially cost little to nothing, but won't need to be replaced as the company grows.
    • Product engineer
      • These are the engineers building the product. Normally full-stack engineers skewing frontend or frontend engineers.
      • Product engineers have more limited time. Need to quickly get high-quality insights to inform what they are building and assess what they've shipped.

  • Not a focus but should be usable by:

    • Other engineers
    • Marketing
    • Everyone in the product team (PMs, designers)
    • Non-technical leadership

What types of companies?

We want to build something that will convince our existing large (20k+) customers to turn PostHog on on their marketing website.

Jobs to be done

Web analytics is an opinionated tool, that will help people:

  • Measure and improve the effectiveness of their acquisition strategy
  • Measure and improve the effectiveness of their conversion funnels
  • Understand who is using their website
  • Understand how their website is being used
  • Create simple-to-medium complexity combinations of these (e.g. how likely are people who came in from this ad to convert, compared to everyone else)

Additionally, it should be:

  • Easy to set up
  • Easy to use
  • It's ok if that means we don't cover every use case, as people who need more can use product analytics

Roadmap

3 year goals

  • Be useful for the best high growth companies right from the start
  • Lead companies into other PostHog products as they start to need them, massively boosting them
  • Run on cheap and fast infrastructure
  • Can scale to the biggest websites in the world
  • Solve the extremely common problem of marketing and product using completely siloed data stacks

Feature ownership

You can find out more about the features we own here