Growth Team

Growth Team

The Growth Team in Sedona, AZ

People

Roadmap

Here’s what we’re considering building next. Vote for your favorites or share a new idea on GitHub.

Recently shipped

'What to watch' added to session replay

Some engineers watch Netflix, but 10x engineers watch session replays – aka Hogflix! To make bingeing replays easier, Raquel has added a new 'What to watch' tab to session replay.

Want to watch recordings of your pricing page, just input the URL and we'll pull up every user who visited it. What about replays from a specific A/B test? Just select the relevant feature flag. You can then save these filters as playlists that will autoupdate with new recordings.

What to watch is loaded with common suggestions for B2B and B2C apps, plus a selection of others based on user behaviours, such as rageclicks.

Got an idea for another template we could add here? Let us know!

Goals

Q4 2024 Objectives

  • Objective 1: Get to a 4/10 in Enterprise platform support (Zach)
    • Release Enterprise addon and iterate with sales to find a pricing model that makes sense
    • Build RBAC
    • Reasoning: As a company we want to have a 4/10 support for enterprise - and our platform needs to support that.
    • Metrics: RBAC is at a place where enterprises who require it can actually use it.
  • Objective 2: Make revenue & forecasting more reliable (Patricio)
    • Rejig how we do sync_invoices so we don’t see big drops - respond to webhooks instead of large syncs
    • Evaluate temporal vs celery for usage reports and billing tasks so we can adhere to rate limits better
    • Side hustle, if time permits: Rejig how anonymous / identified events are billed, as the current implementation is confusing.
  • Objective 3: Activation: reverse trials, analytics onboarding flow, understand CC activation (Raquel)
    • Dig into the data, watch replays to figure out why CC activation rate has been falling
    • Add reverse trial to onboarding
    • Add reverse trial to billing page for teams
    • Reasoning: Our CC activation rate has been falling and we aren't really sure why. We should figure it out and try a few things to improve it. I also want to continue my focus on analytics activation that I finally got to start last quarter that I didn't get to finish!
    • Metrics: Improved CC activaiton rate. Increase in people who sign up for Teams. Increase in people who successfully activate into product analytics and replay.

Stretch goals:

  • API query pricing (Raquel & Patricio)
  • Move the annual credits flow out of Zapier

Handbook

What the Growth team does

  • Sign up and authentication
  • Activation
    • Global onboarding flow
    • Develop tooling for individual product onboarding and activation
    • Help product teams leverage the tooling to create best-in-class onboarding & activation flows for their products
    • Improve cross-product pollination
  • Product led growth
    • Develop new products and strategies to increase top of funnel
  • Anything billing
    • Billing infrastructure
    • Pricing & self-serve revenue (in collaboration with each product team)
    • Revenue reporting
  • Internal metrics reporting (company scorecard)

How to work with the Growth team

In addition to covering specific areas of the product, members of the Growth team can temporarily join other small teams to execute jointly on growth-related tasks. This can be done by requesting help during Sprint planning, or at the beginning of the Quarter during the OKR definition phase.

Feature ownership

You can find out more about the features we own here